MBL
Brand Identity and Guidelines
lillie building

This web page, managed by the Communications Office, provides an overview of tϲapp’s visual identity, guidelines on using the ϲapplogo, and resources and downloads to ensure consistent implementation of the MBL’s visual identity and branding through various forms of communications. 

The contents of this page are password protected and only available to tϲapp community and affiliates. Please reference the  for information on the password or email comm@mbl.edu with questions.

Instructions

Which logo version should I use?

.png
Can be used with all collateral. These files have a transparent background and may lose quality when enlarged.

.eps
These can be used in documents and collateral that will be professionally printed. These .eps vector files are compatible with publishing software, such as InDesign and Illustrator. These logos can be resized without loss of quality.

How do I incorporate the ϲappbrand in my email signature?
Using consistent email signatures for @mbl.edu email accounts is an opportunity to reinforce the ϲappbrand while relaying relevant contact information. Recommended guidelines and a template that you can use to customize your own email signature can be found in the Brand Assets folder.

How do I order stationery?
Orders for letterhead, envelopes, and business cards can be made through the Purchasing Department, purchasing@mbl.edu; 508-289-7449

The ϲappGift Shop is located in the Pierce Exhibit Center at . The shop offers a wide variety of unique ϲapprelated gifts including toys, games, books for children and adults, souvenirs, and clothing for all ages. Gift shop proceeds support ϲappresearch and education programs.